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Executive Advisory
Judgment on the call that matters.
High-impact guidance on product strategy, technology decisions, roadmaps, AI strategy and growth — for founders and CEOs who need a straight answer from someone who has already made the decision once.
Format
Standing session + async
Cadence
Fortnightly
First call
Free, 30 minutes
Best for
Founders & CEOs
i
What people bring me
You already know the decision is expensive. That’s why it’s still open.
Most founders I talk to aren’t short of options. They’re stuck because every option is defensible, everyone advising them has an angle, and being wrong costs a quarter.
“Should we build this, buy it, or not do it at all this year?”
“Is our architecture slowing us down, or is it the org?”
“Where does AI genuinely belong in our product, and where is it theatre?”
“Do we need a CTO, or do we need the one we have to work differently?”
“Is this roadmap a plan, or a list of everything we've been asked for?”
“We're raising in two quarters — what breaks under diligence?”
If one of these is the sentence you keep repeating in leadership meetings, the first call is free and thirty minutes is usually enough to tell whether I can help.
ii
Scope
What you’re buying, and what you aren’t.
What this is
- A position on the decision, with the reasoning shown
- Written recommendations you can forward without editing
- Product, platform and AI strategy
- Architecture and build-vs-buy calls
- Org design, hiring plans and leveling
- Introductions to senior operators when the answer isn't me
- Pre-fundraise technical readiness
What this isn’t
- Hands-on delivery — that's the Studio
- Running your team day to day — that's Fractional Leadership
- A deck of frameworks with no recommendation in it
- Vendor referrals I'm paid for. I take no kickbacks, ever
- Attendance at every meeting on your calendar
- An answer I don't actually believe, because you'd prefer it
iii
Questions
The things people ask first.
A consultant is usually selling the engagement that follows the diagnosis. I'll tell you when the answer is to do nothing, or to hire someone rather than engage me — and I'd rather say that in the free call than three months in.
I say so, and where useful I introduce you to someone who does. Fourteen years buys a network as much as it buys judgment, and pretending to expertise I don't have is the fastest way to be worth nothing to you.
The first call is free — thirty minutes, no obligation. After that we agree a price for the specific piece of work, because a two-hour architecture review and a month of roadmap work shouldn't be priced as if they were the same thing.
Sometimes, and there's no pressure either way. If what you actually need is someone running the function, that's Fractional Leadership. If it's getting built, that's the Studio. Advisory is deliberately the smallest door.
Currently taking new engagements
Bring me the decision you keep re-opening.
Thirty minutes, no charge, no pitch. If I'm not the right person for it, I'll tell you who is.