02
Product Studio
When the decision needs building.
For teams ready to build. I lead the product and technical direction and assemble a senior team around it, sized to the engagement. Modern AI tooling is how we prototype and ship faster — it is not the pitch. You own the code from day one.
Cadence
Weekly shipping
Commerce v1
6–8 weeks, fixed scope
Pricing
Scoped per build
Code ownership
Yours from day one
i
Who this is for
The decision is made. Now it has to exist.
This is the deepest of the three engagements and the one to buy last. If you’re still deciding what to build, Advisory is cheaper and better. If you know what to build and need it to exist, this is the fastest honest route there.
What we build
- Commerce: Shopify builds, custom storefronts, commerce infrastructure
- SaaS and B2B product engineering
- Fintech: payout infrastructure, cross-border and marketplace payments
- Creator platforms and affiliate infrastructure
- AI features that earn their place, built to actually ship
- Mobile and web applications
Why the AI claim holds
Convertly — a production Shopify app with multi-tenant infrastructure, creator storefronts, attribution and payouts — is built this way, by me. That’s the whole evidence, and it’s checkable rather than asserted.
ii
How a build runs
Where the risk sits.
Most engagements concentrate every chance to be wrong into one delivery at the end. This one spreads it across weeks you can click.
Week 0
The plan
What to ship first, what to cut, the stack, a timeline and a budget range. Free, in 24 hours, and yours whether or not you hire me.
Week 1
Team and environment
Senior people picked for this problem, not whoever is free. Repos, CI and accounts set up in your ownership from day one.
Every week
Something you can click
A demo against working software, not a status deck. A week that produces nothing clickable is a problem surfaced that week.
At launch
Handover, not hostage
Documented architecture, a runbook, and a walkthrough with whoever takes it on. You can carry it without calling me.
iii
Scope
What’s included, and what isn’t.
What this is
- Product definition and scoping
- Design — product and interface
- Engineering: frontend, backend, infrastructure
- AI-assisted delivery with senior review on every change
- QA, release management and launch
- Documentation, runbook and handover
- Code and accounts in your ownership from day one
What this isn’t
- A fixed squad you pay for whether you need them or not
- Juniors billed as seniors
- Owning your repositories or cloud accounts
- A twelve-month contract with a lock-in
- Building something I've told you is the wrong thing
- Ongoing support disguised as a maintenance retainer you can't exit
iv
Questions
The things people ask first.
Claude Code, Cursor and model APIs are built into how the team plans, builds, reviews and tests — not bolted on afterwards. The evidence is checkable rather than asserted: Convertly is a production Shopify app — multi-tenant platform, creator storefronts, attribution and payout infrastructure — built this way. It does not mean AI writes your product unsupervised; every line still goes through a senior engineer who is accountable for it.
Senior people only, assembled per engagement from a network I've worked with for years — engineering, product, design, and go-to-market where it's needed. No juniors hidden behind senior titles, and no fixed squad you pay for whether the work needs them or not.
Entirely, from the first commit. Your repositories, your cloud accounts, your vendor relationships. Nothing is held in an account I control, and there is no licensing arrangement that makes leaving expensive.
Commerce launches have historically run six to eight weeks to a live v1 on a fixed scope — that's the pattern across the commerce work at Notation Software and CommerceUp. More complex platform work takes longer, and I'd rather tell you that at the build-plan stage than discover it in month three.
The honest difference is who's accountable and what's being sold. Agencies sell hours with a markup and staff to margin. This sells a shipped outcome with a senior-only team, led by someone who has founded, scaled and sold a product company. If that distinction doesn't hold up in your first month, you can leave — engagements are month to month.
Then start with Advisory or Fractional Leadership, and don't buy this. The Studio is the deepest of the three engagements and the wrong place to start if the decision itself is still open — building the wrong thing quickly is worse than not building it.
Free · 24-hour turnaround
Get the build plan before you get a contract.
Tell me what you’re building. In 24 hours you get a written plan — what to ship first, what to skip, the stack, a timeline and a budget range. No pitch, and it’s yours to take anywhere.