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AI-Native Product Studio
When the decision needs building.
For teams ready to build. Product, engineering and AI-native execution with a senior-only team, assembled per engagement. You own the code from day one.
Cadence
Weekly shipping
Commerce v1
6–8 weeks, fixed scope
From
From $20,000
Code ownership
Yours from day one
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Who this is for
The decision is made. Now it has to exist.
This is the deepest of the three engagements and the one to buy last. If you’re still deciding what to build, Advisory is cheaper and better. If you know what to build and need it to exist, this is the fastest honest route there.
What we build
- Commerce: Shopify builds, custom storefronts, commerce infrastructure
- SaaS and B2B product engineering
- Fintech: payout infrastructure, cross-border and marketplace payments
- Creator platforms and affiliate infrastructure
- AI-native product features, built to actually ship
- Mobile and web applications
The track record
100+ brands shipped across Notation Software and CommerceUp, spanning the US, UAE and India — services builds first, then a SaaS platform serving them at scale.
Convertly, an AI-native creator-commerce platform for Shopify brands, is the current one — and I’m building it myself. It’s the reason the AI-native claim on this page is a practice rather than a pitch.
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How a build runs
Something you can click, every week.
Week zero
The build plan
Before any contract: a written plan covering what to ship first, what to cut, the recommended stack, a rough timeline and a budget range. It's free, it takes 24 hours, and it's yours whether or not you hire me. Take it to another team if you want to — it was the right plan either way.
Week one
Team assembled, environment live
The right senior people for this specific problem, not whoever is on the bench. Repository, CI, environments and access are yours from day one — set up in your accounts, under your ownership, never mine.
Every week
Something real, in your hands
Weekly demo against working software, not a status deck. If a week produces nothing you can click, that's a problem we surface that week rather than at the end of the month.
At launch
Handover, not hostage
Documented architecture, a runbook, and a walkthrough with whoever is taking it on. The measure of a good engagement is that your team can carry it without calling me — and that if you do call, it's because you want to, not because only I know how it works.
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Scope
What’s included, and what isn’t.
What this is
- Product definition and scoping
- Design — product and interface
- Engineering: frontend, backend, infrastructure
- AI-native delivery with senior review on every change
- QA, release management and launch
- Documentation, runbook and handover
- Code and accounts in your ownership from day one
What this isn’t
- A fixed squad you pay for whether you need them or not
- Juniors billed as seniors
- Owning your repositories or cloud accounts
- A twelve-month contract with a lock-in
- Building something I've told you is the wrong thing
- Ongoing support disguised as a maintenance retainer you can't exit
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Questions
The things people ask first.
Claude Code, Cursor and model APIs are built into how the team plans, builds, reviews and tests — not bolted on afterwards. The evidence is checkable rather than asserted: Convertly is a production Shopify app — multi-tenant platform, creator storefronts, attribution and payout infrastructure — built this way. It does not mean AI writes your product unsupervised; every line still goes through a senior engineer who is accountable for it.
Senior people only, assembled per engagement from a network I've worked with for years — engineering, product, design, and go-to-market where it's needed. No juniors hidden behind senior titles, and no fixed squad you pay for whether the work needs them or not.
Entirely, from the first commit. Your repositories, your cloud accounts, your vendor relationships. Nothing is held in an account I control, and there is no licensing arrangement that makes leaving expensive.
Commerce launches have historically run six to eight weeks to a live v1 on a fixed scope — that's the pattern from 100+ brands shipped across Notation Software and CommerceUp. More complex platform work takes longer, and I'd rather tell you that at the build-plan stage than discover it in month three.
The honest difference is who's accountable and what's being sold. Agencies sell hours with a markup and staff to margin. This sells a shipped outcome with a senior-only team, led by someone who has founded, scaled and sold a product company. If that distinction doesn't hold up in your first month, you can leave — engagements are month to month.
Then start with Advisory or Fractional Leadership, and don't buy this. The Studio is the deepest of the three engagements and the wrong place to start if the decision itself is still open — building the wrong thing quickly is worse than not building it.
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Other ways to work together
If building isn’t the constraint.
Free · 24-hour turnaround
Get the build plan before you get a contract.
Tell me what you’re building. In 24 hours you get a written plan — what to ship first, what to skip, the stack, a timeline and a budget range. No pitch, and it’s yours to take anywhere.